WD
With the world moving online, digital marketing
taken the lion’s share of our marketing efforts. Email, social media, content
marketing, and search engine optimization- all are a necessity for business
success in 2021. Digital marketing is very complex and requires carefully
planned strategies.
As consumers expect to reach out to their brands
through all the preferred channels, online marketers in Dubai faces a
major challenge of stretching out their marketing budget to accommodate all
channels and strategies.
So how do you create an effective digital marketing
strategy on a budget?
Specify
Your Marketing Objectives
The first step of planning out an effective
strategy is to be very clear on what you want to achieve for the upcoming
quarter or year. This allows you to prioritize on the tasks which are most
important.
For instance, if you wanted to grow your website
and create more leads from it, then you should be focusing on producing more
high-quality content, utilizing conversion optimization to boost conversions
and put in more effort for better search engine optimization UAE market to boost targeted traffic and any other strategies that boost targeted
traffic.
Review
Your Past Results
Once you have set your mind in achieving the goals,
you should review your past results to make an informed strategy and budget.
Find answers to,
1.
Which channels and tactics
performed best in the past, as well as what hasn’t worked as you’d wanted it
to.
2.
Which channels brought in the most
(targeted) traffic?
3. Which ads generated the most leads?
The channels that bring in best results
consistently, are the channels that you should continue to invest in and may
increase spending. The channels that are simply not producing results should be
removed from your updated strategy or reduce spending.
While reviewing your past performance, keep in mind
the goals you have set for the year so that you will know the tactics most
suitable for you to achieve those goals.
Evaluating
Your Alternatives
SEO and content marketing takes up most of the
digital marketing strategies. That said, there are also other marketing
strategies that should be put in place including business blogging, video
marketing, social media marketing, email marketing, marketing automation,
conversion optimization and the like.
While considering all these options and allocating
budget towards it, the crucial factor is to consider your marketing goals and
overall business objectives as well as previous results for each of these
tactics.
Budget
Allocation
The ideal budget that should be allocated for your marketing efforts should be somewhere between 9-10% and can be extended upto 15%. While micro allocating the budget for each tactic, it is best to allocate more to tactics that have brought in more success in the past and that still aligns with your current goals.
Conclusion
There is no one size fits all solution that works
for everyone. Each business and each industry is different and recommendations
vary accordingly. A good SEO Consultant in Dubai experienced in the
tools and tactics will be the ideal friend for you in such scenarios.