The two E's - economy and efficiency - are the main symbols of online marketing Dubai post-pandemic. The former refers to the automation of all current procedures, while the latter refers to targeted advertising.
Agencies providing Integrated Digital Marketing Solutions plans to apply brand new technologies for auditory analysis and content development, as well as enhance the capabilities of currently existing services for helping global businesses promote themselves, in this article.
During the Covid-19 pandemic, the digital world saw a continued increase in reach and an overall increase in the efficiency of social media advertising (reactions, comments, adding items to shopping carts, etc.). Simultaneously, there was a decrease in the number of conversions (filling out online forms, purchases and orders). Overall, the total search volume was high, yet it was still ineffective.
As per statistics Facebook and Instagram have seen a 12-14 percent monthly reduction in CPM rates since March. More than half of online marketing expenditures in Dubai have been frozen, and half of new campaigns have been postponed indefinitely. Also, about 90% of the world's major international firms have also delayed their campaigns. However, the WFA projected that they will return to the game sooner or later, causing market prices to rise once more.
Since the outbreak of the pandemic, all major corporations, marketing systems, and databases have begun to actively process the data gathered. As a result, they segment and find a feasible demographic in order to test various remarketing options, primarily focused on Google and Facebook. Dynamic remarketing systems based on AI and machine learning have a bright future ahead of them, especially because their functionality is fast evolving.
Expansion through the addition of new partners
With the pandemic, the advertising economy is forcing more and more organisations to form mutual alliances and interact with various marketing systems based on his professional views. Using your own audience to promote related or similar goods and services is a terrific way to save money on advertising and earn commissions. Expansion through the addition of new partners.
Businesses who have been hardest hit by the current crisis share their customer bases with businesses from other industries by showing external advertisements on their websites. Furthermore, traditional internal CRM systems might mature into Data Management Platforms (DMPs), which collect extended anonymous data via cookies.
Currently, integrating DMPs allows for a 46 percent rise in cost per action (CPA) rates and a 15% increase in revenue. When a few DMPs are merged, completely personalised Customer Data Platforms
(CDPs) are created, which help systematise and segment any audience based on addresses, phone numbers, and devices, as well as online behaviour.
This has opened up a huge possibility for data interchange between advertisers as well as the deployment of cutting-edge marketing tools such as ad campaign optimization and dynamically developed advertising materials based on descriptions of auditory clusters exhibited in real time.
Content creation can be automated
As tailored advertising becomes more prevalent, manual techniques of developing, editing, and disseminating material are becoming obsolete. The Dynamic Creative Optimization (DCO) technology, which allows for the presentation of creatives that are suited to diverse audiences, is what actually wins over the advertising market competitors.
Creators can use DCO instruments to create several versions of the same banners, advertising, and other content forms in a variety of design solutions and languages. They also benefit from the option to alter prices and special offers in real time. Given the rising demand for targeting, this will allow businesses to save greatly on the cost of creating services.
Improving DCO technology as a near-term priority will go a long way toward automating the generation of varied ads for multiple product lines at the same time. There is no longer a need to manually create promotional materials for different audiences, lowering design expenses.
The number of actions into the sales funnel has increased
Users under quarantine were not only active in Internet browsing, but also improved their experience. So-called "conscious" consumption has evolved from a fashionable trend to a practical requirement. People made up their minds and developed persistent preferences for years after seeing changes in brand advertising policies. Over 80% of buyers believe that the brand's experience is just as important as the product or service it offers. According to the Edelman Trust Barometer 2020, 65 percent of internet users examine a brand's response to the pandemic when deciding whether or not to buy from them in the future.
This is why, for all types of
products and services, the impact of complicated marketing solutions on the
sales funnel will be critical. The pandemic has created a new type of search
engine user who not only types in the names of wanted goods, but also asks
extra questions and uses key words. This phenomena will cause the majority of
businesses to rethink their
Search Engine Optimisation Dubai promoting techniques, as well as their entire marketing strategy.
Now, in the heart of the sales funnel, there is a path that, thanks to high-quality content and engagement activities, leads to sales. This method should be both automated and targeted, as well as useful, empathic, and human-like. This involves finding a balance between customization and automation for brands. Personalization, in this context, refers not merely to a user's demographics, but to the unique personality of each and every customer or buyer.
According to several projections, e-commerce would account for 30% of total retail sales by 2025. Digital marketing's importance will only increase in the future. As a result, Denis emphasises the need of change and suggests that while building a modern approach to advertising and promotion, the aforementioned tendencies be taken into account.