As search engines continue to evolve, so, too must our plan of action for maintaining a good online presence. It is a thing of the past where a single marketing technique would help make an impact. The strategy has now evolved to providing the user with an inclusive experience online. In order to create such an experience for the website visitors, a wide combination of digital strategies need to be employed into an “integrated digital marketing” action plan.
What is Integrated Digital Marketing?
Integrated Digital Marketing solutions is, as the name goes, is the amalgamation of multiple marketing strategies to form a single comprehensive approach for your business.
It typically composes of:
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- E-mail Marketing
- Content Marketing
- Web Development
The motivation behind integrated digital marketing is that, while each individual marketing strategy would not be able to make a huge impact on its own. But when used as a combination of various methods, it can make a more effective impact.
And it’s not a passing trend. Most digital marketing agencies providing online marketing in UAE is shifting towards an integrated marketing solution, as a well thought out marketing strategy provides good online visibility and ROI for the business.
Is it Vogue or Legit?
Don’t be confused- integrated digital marketing is a genuine service provided by digital marketing agencies. But some agencies project it as unique service that they themselves can provide.
The reality is that most agencies have their own strategy for digital marketing because it is the most efficient way to build an online presence. So when choosing an agency, focus on what resources they offer and their proven track record.