WD
Internet marketing in UAE is the first to be impacted in the marketing world with the evolving technology
and it can be hard to keep in check the various trends of the industry. It has
proven its worth with incomparable resilience after the onset of the pandemic
despite that over a fourth of marketers are spending a whopping ninety percent
of their budget on digital marketing.
In this crowded field, it is important to keep
ahead of the trends if you don’t want to lose out. Here are some of the latest
trends in digital marketing.
1. Adjacent Search
No one can doubt the importance of
SEO in digital marketing, but are brands really dealing with the issue? For a
majority of SEO companies in Dubai, SEO means high ranking on the search
engine page results. Even if that is true, it neglects subtle undertones of how
customers search online.
As per research done by search
specialists, around 80% of consumers conduct a detail online research about the
company they intend to do business with before reaching out to them. Hence it
is important to take into consideration as many searches as possible
surrounding your primary business.
Concentrating too much will lead
to losing out on customers who are searching terms similar but not exactly the
same as your own. Companies are roping in experts to add or expand their search
profile, and that trend is likely to persist in the future.
2. Smart Bidding
Automated bidding on Google Ads
has existed for a long time and it is easy to figure out why: input
specification like price and volume and the rest is taken care of. Over the
past few years, a new kind of bidding has emerged that many
search engine marketing in Dubai has likely struck out: Smart Bidding. It has been afflicted by
several challenges, such as lowest budgetary control and decreased audience
targeting.
As Google refines the algorithm
behind Smart Bidding, it is highly likely to become a common choice for digital
marketers from now on. Rather than carefully curating every single ad, you can
let Google’s leading AI do all the leg work for you.
3. Chatbots
A large number of marketers concede
that the chatbot has taken over and they are rightful in thinking so. Although
companies has been massively keen on adapting chatbot, consumers are not
equally enthusiastic about it.
It may be a while for the
consumers to get used to chatbots especially first and second generation ones.
Conversation can sound clumsy and less useful than those with a real human. But
it is about to change, chatbots have finally reached a level of conversational
competency which will likely make them more widely accepted.
4. Content on Video Format
Good
quality content has been the core of any good digital marketing strategy for
many years now, but the format of content is fast evolving. The big news for
marketers is that there is a penchant for nearly all types of video content:
short form, long form, animated, live action, comedy, informative and many
more. The way to success is create content around the idea that truthfully
reflects the brand, and there is a gallery for it.
Conclusion:
Let’s admit that for several years it has been the
best of times for the digital marketer. The industry is fast evolving, and gets
more efficient with each and every development. Those who succeed are the ones
that stay ahead of the curve, looking out for trends and fast adapting them.