A Comprehensive Introduction to Online Marketing
A Comprehensive Introduction to Online Marketing

More and more people are spending time online. Hence it is the best channel to reach out to your customer through marketing efforts. Here is an overview about online marketing.

1. Customer is King

Customer is the life blood of any business and hence it is essential to build a marketing strategy centered on them. The first step of marketing is understanding what your customer exactly wants.

2. Build Your Marketing Framework

What differentiates mediocre marketing from great online marketing in Dubai is an exceptionally fine line. Mediocre marketers think in terms of campaigns whereas a seasoned marketer think in terms of long-term growth. 

3. Develop Your Brand’s Story

The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections. This guide will walk you through the mechanics of cultivating your company’s story.

When people spend money, they spend on the commands of both their rational and emotional mind on play. Effective marketers keep this fact in mind.

4. Web Traffic Acquisition

You can have the perfect web page design, product, or blog, but if there is no audience your business growth will fall flat. A few techniques to improve your web traffic include improving your social media presence, increasing the quality of your content. You may include short videos. Search engine optimization focusing on Dubai is another avenue that needs your attention.

5. Retention Marketing

Traffic acquisition gets only halfway through your marketing efforts. 

As you can probably assume, customer retention is important because it generates more revenue for the same amount of traffic you are currently receiving. So instead of spending a fortune to acquire new leads and sales, you may increase your efforts towards driving more traffic into already existing customers.

6. Search Engine Optimization

Search engine is a robust channel for reaching out to newer audiences. Organizations like Bing and Google look to bind their customers with the best user experience possible. The first and foremost strategy proposed by SEO consultants in Dubai is to make sure that the website content as well as products are the best that they can offer.


The above suggestions are merely a few pointers on how to get started with your online marketing efforts. Digital marketing is fast gaining traction and a strong foundation is required to improve your business in the digital arena. Hence constant updation of the latest trends are a necessity or you can always consult with the experts.