4 Search Engine Marketing Tools That Complements Your SEO Strategy
4 Search Engine Marketing Tools That Complements Your SEO Strategy

Because there are a plethora of free and paid tools available in the market for effective SEO, it’s often difficult to pick the right ones for the job. According to the experts in the search engine optimization Dubai sector, the tools we use make a difference in the way we do SEO and the results we derive from our SEO efforts. 

As a matter of fact, using the right tools would let you know what makes your SEO strategy effective or what is holding it down. The tools can be for anything from generating reports to finding relevant keywords and SEO analytics. In this article, we have listed 4 great tools you must use in your SEO, recommended by top-ranked SEO companies in Dubai


SEMrush developed a great tool for SEM, which is also known as SEMrush, with huge amounts of free information. Though the free information is only applicable to a limited amount of queries, the SEMrush tool still can be valuable for search engine marketing. 

To get rid of its limitations, you will need to sign up and subscribe to their services. Once you do, you will get access to a lot more features including keyword analytics, domain analytics, gap analytics, lead generation tools, SEO content templates etc. You will also be able to switch between mobile and desktop views to check your site’s performance in both platforms. 

Google Keyword Planner

Google’s Keyword Planner has always been the most useful tool for search engine marketers. It’s primarily used to conduct keyword research, and is quite comprehensive at that. By inputing words and phrases related to the product or service you provide, the Keyword Planner will serve up the most relevant keywords. You can choose from the list to then conceive an SEO plan. 

The tool also makes it easier to share your keyword plan to in-house marketers or with the management. Using Keyword Planner is also the first step to creating Ad groups. 

SEO SpyGlass

A highly useful tool for backlink research, SEO SpyGlass allows you to compare backlinks, monitor, and even analyze them. With this tool, you will be able to assess the quality of your backlinks. Most companies in the search engine marketing Dubai industry recommend checking backlinks quality as a start to building strong SEO foundation for a website. 

SpyGlass makes it possible by allowing you to compare different websites and identify those link-building patterns that are most effective and those that are not. It features a user-friendly dashboard which summarizes all the information you require for decision-making, and also allows you to customize and export this data.


Spyfu gained a lot of prominence in recent years in the SEO community owing to its features. It became famous because it lets you “spy” or analyze your competitor’s performance. 

SpyFu analyzes almost every important aspect of your SEO strategy and can generate reports that include information on organic & paid search, inbound clicks, organic & paid competitors, AdWords history, backlinks, top keywords etc. It can also recommend what AdWords you should buy for better results. Essentially, it helps improve your AdWords and SEO content strategies.


Search engine marketing without using tools, especially analytics tools, is pointless, and won’t likely get you anywhere. Using tools, on the other hand, gives you great advantages and also helps you modify and improve your SEO strategies to make them more effective. 

The tools mentioned above are quite popular amongst the SEO community in Dubai, and is widely recommended by many experts. Though most of them aren’t free, they are worth the investment due to the difference they can make in your SEO.