The COVID-19 pandemic has made major changes in how we operate businesses. More businesses and services have moved online and employees work remotely to support them. With this new normal what are the key digital marketing trends that should be incorporated by your business to retain customers and engage with new ones? Here are three industry trends that might give a bang for your buck.
1. Google Listings and Local SEO
Post pandemic days it has become essential to ensure that your local listings are verified and kept current on different search engine platforms especially if you are a small business owner. This is because your business draws customers at a local level and Google listings provides essential information such as your opening hours, special operating instructions, safety protocol and location. You can always get the help of an SEO consultant in Dubai.
2. Customer Engagement via Social Media
Organizations should show more readiness to dedicate resource for an Integrated Digital Marketing Solutions including social media marketing in 2021. Customer retention was the chief focus of every business during 2020 and this will continue to 2021. With COVID-19 the world has witnessed a surge in people dedicating time online which includes how they research products, engage with brands, and organizations.
This has opened up new opportunities for marketers to increase their engagement with new customers as well as old. If your business has been delaying adding social media to your integrated marketing mix, then there is no better time.
3. Automated Bidding in Google Ads
Google Ad marketer have to constantly make alterations and adjustments for their campaigns, keywords and bids to make the best use of you advertising money. But this comes at a cost i.e more hours and high management costs. With automated bidding, Google allows you to automate your prior moves to tweak your bid in real time.
Automated bidding had made its way in 2016, but with continuous bidding, especially in the past year means that it is going to be big in 2021. With increase in automated bidding tactics will open up our time to optimize other aspects of our Search engine marketing efforts for the Dubai region