Technical SEO refers to the process of website optimization in Dubai for crawling and indexing and also adding technical features to improve search visibility. Technical SEO audit checks for gaps in the processes used for technical SEO and finds out ways to fix them.

Steps to do a Technical Audit

Step 1: Do a Website Crawl

Search engines crawl websites to locate content and indexes each page. Once webpages are indexed it is used for search engine page results (SERP) for relevant search queries. Conducting technical site audits helps in understanding how easily a search engine can discover a single individual page to the whole website. The crawlers help find errors like broken links, duplicate content, excess redirects and unlinked pages.

After the audit makes sure to remove duplicate content, restrict indexation, provide URL parameters, and fix redirects.

Step 2: Review Sitemap

Sitemap is an XML file which contains every webpage in your website. This file should be easily discoverable to search engine crawlers.

It is necessary to have a sitemap for improving your SEO strategy. Hence, you must check it while doing your technical SEO audit for your search engine optimization in Dubai. 

Ensure that your sitemap has

• Clean Sitemap: Remove all errors from your site map. Redirects and URLs that can hinder indexing should be eliminated. Otherwise, your website may end up being ignored by the search engines. 
• Concise URL: You should keep your URL’s short and include all the important pages in it.
• Updated Content: Content will always help you stand out in front of the search engines. Hence make sure that all the latest content is added to the sitemap and it is published.  
• Google Search Console Registered: Even though you have some fantastic content there is no point if you have not registered yourself on Google. This can be done both manually and specifying its location in robots.txt.     

Step 3: Check Internal Links 

• Click Depth: Click depth is the number of clicks required to reach the home page from any particular page. You must make sure that this number is as low as possible.
• Broken Links: Broken links can confuse visitors which might end up losing search engine ranking. 
• Orphan Pages: Orphan pages that aren’t linked to any of your website pages and it is buried so deep inside.  

Step 4: Test Site Speed

Page speed is the time to takes it to fully display the content on a specific page. Google PageSpeed Insights can help you identify the speed. Increase your page speed by reducing the size i.e compress images, minify CSS, JavaScript, and HTML, Reduce redirects, Remove render-blocking JavaScript Leverage browser caching, Improve server response time. 

To conclude it is always good to remember that systematic technical SEO audit of your website is crucial for a successful SEO strategy. If you feel you are in short of the skills to do an SEO audit it will be advisable to use the help of SEO consultants in Dubai.