WD
Online marketing campaigns in the UAE are one of the potentials and post COVID, a crucial channel to introduce
brands at scale. It is not only expensive and time-consuming but there is no
assurance that it will get you a good ROI. Here are a few ways that brands have
focused on improving their branding through Online Marketing Dubai across various channels during COVID.
1. Always
keep it simple
The focus of all communication
design is the user experience. Think of an elderly person trying online grocery
purchase for the first time. How navigable is your site for them? Can they read
your text easily? Do they have clear categories, indexing and information? The
secret to a thriving business is reading the mind of a user.
2. Create
content on Video.
It is always easy to communicate
through a 2-minute video than a load of text.
And with the new generation
adopting the powerful use of videos for transmitting information, and
educating, collaborating, entertaining and socializing. Hence video marketing
is a crucial component of any brands strategy.
An added benefit other than
engaging and drawing people’s attention toward your company- they can also
improve your Search Engine Optimisation Dubai
and, eventually website rankings.
3. Strengthen
Your Product Sales with Reviews, Recommendations and Explainer Videos
Many before placing an order
online resort to checking reviews online. Hence it is important for marketers
to ensure that the aura around the general mood towards the product is positive
and each feedback should be handled with due diligence. Responsible
responsiveness is the foundation of online sales.
4. Leverage
OTT platforms that are relevant to your brands
There has been a peak in
viewership on OTT platforms since the pandemic. Many brands are still waking up
to the idea of diverting their Internet marketing efforts in UAE towards
these platforms. Any many are exploring advertising, content integrations and
sponsored shows on such platforms.