Search Engine Optimization Dubai mostly focuses on link building and keyword optimization. They may have overlooked the significance of long blogs in SEO. Blogs can be a great source of search engine rank boosts. Properly optimizing blogs can increase traffic to your website more effectively than you think. Google seems to like long blogs rather than short ones.
Here are a few SEO tips to keep in mind while writing a blog.
Headings are important – Headings give a structure to your blog. They are as much important for SEO as they are for readability. Headings make it easier for search engine crawlers to analyze the blog, and deem it relevant to appear in search results.
Subheadings make it easier for readers to easily find what they want to read more about, from the blog. To make the blog more SEO friendly, use keywords in a few subheadings. If you use it in all headings and subheadings, and in the article, the crawlers will recognize it as keyword stuffing. Avoid overusing keywords.
Long articles for the win – If you think short blogs can deliver good SEO because people like reading short articles, you are wrong. Google itself recommends lengthy articles. However, don’t make it too long.
The key is to make the articles interesting and worth reading. Don’t focus on SEO. Focus on the contents instead. The reader should not feel like he wasted a few minutes of his life for nothing. The blog should be at least 600 words. Keep it under 1000 words, and use only relevant information in the blog.
Link to your older posts – You may have seen bloggers linking certain elements in their blogs to other sites. This is done mostly to drive traffic to that site, and to improve rankings. However, your blog’s ranking goes up if you link elements to your older blogs where users can find additional information on the subject they clicked on.
Don’t add too many links in the blog.
Optimize images in the blog – How the blog looks is very important. Relevant images in the blog make it more appealing to readers. However, the images used should be original so as to get a better SEO score for your article.
Make sure the size of the image file isn’t too big. Compress bigger images to smaller sizes using compression tools. Make sure the tool used doesn’t affect the image quality. Also use ALT texts for each image in the blog if you can. If the ALT texts have keywords in it, it increases the chance of the image showing up in image searches. If the image doesn’t appear in a user’s screen, the ALT text is displayed describing the content of the image.
Make sure your blogs load quickly – Readers normally don’t want to waste time waiting for blogs to load. They will just find some other faster loading blogs similar to yours. You need to make sure that your blogs load fairly quickly.
Search engines give utmost importance to great user experience. A slow loading blog page is not exactly a great experience. Make it load faster, and search engines will appreciate it.
Submit the blog to the search engine – Once you are done optimizing the blog, submit it for verification from Google’s Webmaster Tool. This also speeds up the indexing of the blog. The Google Webmaster verification can help you identify broken links and fix them. Submit a sitemap and let it verify your ownership of the blog.
This concludes the starter guide for bloggers who are new to enhancing blogs for search engine optimization. There are many other tips you can practice for blog optimization. But the key is to make sure your blog is reader-centric and not SEO-centric.