WD
The idea behind search engine optimization inDubai is that to make it easy for the search engine to find your websites
easily but also to rank your website high on the search engine page results.
The process of optimization is not a one-off event but demands requires regular
maintenance, updation, testing and monitoring.
The following is a four-step process for a strategy
for website optimization for Dubai businesses.
Step 1:
Target Market Business Analysis
Website
Analysis: Conduct a review of meta-sets/keywords, visible
text and code to identify your position in the search engine results. For
instance, how much code do you use in comparison to text.
Competitive
Analysis: Analyse relevant keywords and current rankings of
your competitor’s website to devise an effective internet marketing strategyin UAE.
You can begin the process by picking out the top five results in
the Google search results. You can stretch the number as necessary.
Nominate an
Elementary Keyword List: Create a list of relevant keyword
depending on your target customer audience and market segment. You can start by
answering the question:” what keyword would you use to find your business. You
can expand the list by discussing with your customers.
Step 2:
Keyword Research and Development
Keyword
Analysis: From the list of nominated keywords narrow down a
targeted list of key-words and phrases. Go through competitive lists and other
relevant industry sources. Use your elementary list to determine a smaller list
of recent search enquiries and the number of competitors competing for each
keyword. Rank keywords and phrases, singulars and misspellings.
Benchmark
Ranking Assessment:
You need to figure where you stand now in order to
precisely predict your future rankings. To begin with keep a simple Excel
sheet. Initially conduct weekly assessment but as you get more comfortable, you
can extend the assessment to 30 to 45 day cycle. You should see a surge in
website traffic, a key indicator of progress for your keywords.
Define
Your Goals and Objectives:
With clearly defined goals and objective in place
you can easily measure your progress. For instance you may want to increase the
number of visitors from a current benchmark of 100 visitors a day to 200
visitors for the next month. Or you may decide to improve your current
conversion rate from one percent to two percent within a certain period. You
may start with top-level, aggregate numbers, but you must break down that in to
specific pages to bring in improvement in products, services and business
sales.
Step 3: Content
Optimization and Submission
Create
Page Captions
Keyword-based captions help set up page theme and
direction for your keywords.
Create
meta-tags
Although not directly used for rankings
Meta-descriptions can strongly influence user clicks.
Use
Strategic Keywords Phrases on Pages
Incorporate strategic keywords into your website
source code as well existing content on specific pages. Try to limit the number
of keywords to two or three per page, you can add more pages to complete the
list. Also make sure the keywords blend into the content and not stick out like
a sore thumb. This helps the search engines to quickly ascertain what the page
is all about.
Submit
Sitemaps for Google and Bing
Sitemap makes it easier for search engines to index
your site. You should create both Google and Bing webmaster tools. Start with
an HTML version.
Step 4: Regular
Testing and Measuring
Test and
Measure: Regularly analyze your search engine ranking and
the number of visitors to understand the effectiveness of your initiatives.
This includes assessment of individual keyword performance. If you have implemented any changes, check
for its effectiveness too. Also track changes on an Excel sheet.
Regular
Updation
Regular updation of content and revision of
keywords are essential to regularly improve search engine rankings. Also,
regularly review your link strategy and make sure your inbound and outbound
links haven’t lost relevance. A blog can provide you with the ease of content
addition.