4 Simple Steps to Website Optimization.
4 Simple Steps to Website Optimization.

The idea behind search engine optimization inDubai is that to make it easy for the search engine to find your websites easily but also to rank your website high on the search engine page results. The process of optimization is not a one-off event but demands requires regular maintenance, updation, testing and monitoring.  

The following is a four-step process for a strategy for website optimization for Dubai businesses.

Step 1: Target Market Business Analysis

Website Analysis: Conduct a review of meta-sets/keywords, visible text and code to identify your position in the search engine results. For instance, how much code do you use in comparison to text.

Competitive Analysis: Analyse relevant keywords and current rankings of your competitor’s website to devise an effective  internet marketing strategyin UAE.
You can begin the process by picking out the top five results in the Google search results. You can stretch the number as necessary.

Nominate an Elementary Keyword List: Create a list of relevant keyword depending on your target customer audience and market segment. You can start by answering the question:” what keyword would you use to find your business. You can expand the list by discussing with your customers.   

Step 2: Keyword Research and Development

Keyword Analysis: From the list of nominated keywords narrow down a targeted list of key-words and phrases. Go through competitive lists and other relevant industry sources. Use your elementary list to determine a smaller list of recent search enquiries and the number of competitors competing for each keyword. Rank keywords and phrases, singulars and misspellings.  

Benchmark Ranking Assessment:

You need to figure where you stand now in order to precisely predict your future rankings. To begin with keep a simple Excel sheet. Initially conduct weekly assessment but as you get more comfortable, you can extend the assessment to 30 to 45 day cycle. You should see a surge in website traffic, a key indicator of progress for your keywords.

Define Your Goals and Objectives:

With clearly defined goals and objective in place you can easily measure your progress. For instance you may want to increase the number of visitors from a current benchmark of 100 visitors a day to 200 visitors for the next month. Or you may decide to improve your current conversion rate from one percent to two percent within a certain period. You may start with top-level, aggregate numbers, but you must break down that in to specific pages to bring in improvement in products, services and business sales.

Step 3: Content Optimization and Submission

Create Page Captions

Keyword-based captions help set up page theme and direction for your keywords.

Create meta-tags

Although not directly used for rankings Meta-descriptions can strongly influence user clicks.

Use Strategic Keywords Phrases on Pages

Incorporate strategic keywords into your website source code as well existing content on specific pages. Try to limit the number of keywords to two or three per page, you can add more pages to complete the list. Also make sure the keywords blend into the content and not stick out like a sore thumb. This helps the search engines to quickly ascertain what the page is all about. 

Submit Sitemaps for Google and Bing

Sitemap makes it easier for search engines to index your site. You should create both Google and Bing webmaster tools. Start with an HTML version.

Step 4: Regular Testing and Measuring

Test and Measure: Regularly analyze your search engine ranking and the number of visitors to understand the effectiveness of your initiatives. This includes assessment of individual keyword performance.  If you have implemented any changes, check for its effectiveness too. Also track changes on an Excel sheet.

Regular Updation

Regular updation of content and revision of keywords are essential to regularly improve search engine rankings. Also, regularly review your link strategy and make sure your inbound and outbound links haven’t lost relevance. A blog can provide you with the ease of content addition.