When Your Keyword Research Fails
When Your Keyword Research Fails

The concept of SEO is all about establishing an online presence for a business which is akin to its brand reputation in the digital realm. According to search engine optimization Dubai, keyword and long-form content are the two most significant factors in an SEO strategy. And that’s how businesses begin their SEO efforts. As like everything else, there are so many ways this can go wrong. 

The moment you start noticing that something is wrong with your SEO strategy or that it’s just not working, you should revise the strategy starting with the keyword research. Here are a few mistakes website owners make while trying to obtain SEO.

Not Using Multiple Sources for the Campaign

You will have to make a lot of data-driven decisions and keyword plans while picking up pace for your SEO campaign. Relying on an analytics or SEO platform alone won’t do. You have to use multiple tools, the more popular of which include SEMrush, WebMaster Tools, and Keyword Planner etc. 

Using a variety of tools and SEO plugins help you make data-driven decisions. If your budget won’t cut it, you can rely on the most popular free tools. You may not get a lot from them, but enough to support your SEO efforts. Certain web hosting providers also offer complimentary SEO tools for their clients.

Not Using HTML Headings Wisely

Anyone familiar with SEO would know that there are certain rules associated with the HTML structure. For example, there is supposed to be only one <h1> tag for a page, and it’s very important. This is one of the reasons why experts recommend including a main keyword in H1. 

If the content is long, you can use H2 headings to break them up into sections. For the best results, the keywords should be used wisely along with catchy modifiers in H1 and H2 headings. 

Not Figuring Out the Right Keyword

You may have been in a scenario where you understand that a keyword fits the context based on your own experience. The site that used the keyword may have had a different reason to use it, and not for the context you assumed. 

You need to take this factor into account while trying to figure out a keyword for your own website, and make sure that it fits user queries from all sides. A keyword that fits pretty much all contexts and caters to different users in your target market is the key. Your competitor research and analysis of articles on the web can also help. Ultimately, your personal opinions on keywords might impact your potential search engine success. For a local business, this doesn’t make a difference. But if you want your business to cross regional boundaries, you should give this a thought.

Not Using Content Topics that Your Customer Would Want to Read

Website owners generally tend to research keywords and important terms rather than researching on the subject of the content. The priority is given to the keywords in the content than the content itself. For successful search engine optimization, you need to put equal effort on the content. 

Just a few well-written paragraphs with the right keywords can’t compete with long-form dissertations on the same subject circulating the internet. The point is, you have to create long-form content (1000+ words) that your customer would want to read. The reader should also pick up many things from the article i.e. it should be educative and interesting. Adding the right keywords in the article enhances its authority, and also helps establish that you are a thought leader on the subject.

Not Hiring an Editor

Grammar and semantics play a significant role in SEO too, which is why your website or blog needs an editor. An editor can ensure content quality by proofreading articles that are ready to be published. In addition, you get a second opinion on the articles. 


Attracting traffic to your website requires you to know your audience well, and use the right methods to capture their attention. Using ‘click-baits’ to lure in readers and then disappointing them with unimpressive articles will impact your search engine success in the long run. The right path won’t yield quick results, but it will yield good results in time.