SEO seems to be complicated for many where in fact it is easy to understand and apply. Here are 5 best practices for SEO you can use to boost your search engine ranking.

SEO Best Practices #1: Audit your website to find SEO issues.

Website auditing is one of the best search engine optimization in Dubai practices to start with. It is certainly crucial to your search ranking success strategy, which is why you should often conduct an audit of your website frequently. An SEO audit means checking your sites for SEO problems.     

If you want to improve the chances of driving more organic traffic to your website, an audit is necessary to help determine the exact issue and make necessary course corrections. You can always take the help of an SEO consultant in Dubai. Now let is look at the key focus areas for a website audit.

• Key focus Area 1: URL - Make sure that your URL is well structured and optimized for the search engine. This will help the search engine to better identify and locate your content. 
• Key focus Area 2: Headlines - Ensure that you have attractive headlines. Use keywords in your headlines to improve your chances of appearing on the Google search result page.
• Key focus Area 3: Subheading – Subheadings or H2 tags are precious assets that can help you improve your ranks on pages on Google and other search engines if well optimized. For best SEO results, add your optimized keywords or its synonyms in the h2, h3, h4 tags.     
• Key focus Area 4: Images - Search engine capabilities for images have improved tremendously over the years. This applies to Google, Amazon, Bing and Pinterest.

SEO Best Practices #2: Carry out Keyword Research for the Right Keyword.

Keyword research is the best approach for SEO in Dubai. Since organic search is keyword driven, it always makes sense to research keywords that is most suitable for your website. This is because the right keywords strategically used on your content will push you towards better search engine page results.  

So make a list of keywords that is relevant to your website. Brainstorm possible keywords that your competitor uses to rank and what your target audience is using to find useful energy.

SEO Best Practices #3. Make Crawlable URLs

A crawlable URL will help the search engine crawlers crawl your webpages and identify content. Thereby helping them making the indexing easier.  Thus boosting your SEO best practices and increase your chances of higher ranking on Google.

SEO Best Practices #4. Make your website Mobile-Friendly and mobile responsive

The number of mobile devices are increasing by the hour. And it is not surprising that search engines favour mobile-friendly websites.  Google has already rolled out mobile-first search engine algorithm. So the sooner you switch over to mobile-friendly website the better. 

Mobile friendly website alone won’t do the trick. It should be mobile responsive. A mobile- responsive website responds to user’s need and the device on which the content is viewed every day. In other words mobile responsive website ensures a fully functional across different sizes and devices. 

SEO Best Practices #5. Make Good Content

Content is always king. Make your website content useful and optimized around keywords relevant to you. Refresh content frequently. Google has time and again reasserted that content is a super important part of succeeding with SEO. Specifically, they confirmed that content is upheld that content is one of the top 3 ranking factors for SEO.