7 Different Types of SEO in Digital Marketing Explained
7 Different Types of SEO in Digital Marketing Explained

What is SEO?

SEO stands for Search Engine Optimization. It is the process of growing the number of visitors on your website by ranking better on Google SERPs for relevant keywords that people search within your domain.

This blog gives you insights into the 7 different types of SEO & why they are significant to plan your organic search approach to rank better in search listings than your competitors.


7 Types of SEO 

1. White-Hat SEO

White-hat SEO denotes all the optimization practices which follow Google’s search engine guidelines. They are sustainable and make genuine goodwill for your brand. Moreover, there is no threat of your site getting expelled or bumped down in the search results if an algorithm change occurs. Simply speaking, white-hat SEO is low-risk and rewards great if you do it right. White-hat SEO techniques include authoring suitable and relevant content after wide keyword research, getting links from high-authority sites based on the worth of your on-page content, etc. Many of the Search Engine Optimisation Companies in the UAE using white hat SEO.


2. Black-Hat SEO

Black-hat SEO is just the opposite of white-hat SEO. It catches and takes benefit of any loopholes or flaws in Google’s search algorithm to rank on SERPs. It doesn’t stick to the dos and don’ts of SEO and routes to keyword stuffing, spammy or paid link building methods, displaying different content to bots/crawlers and humans (cloaking) to get lead. Black-hat SEO is a high-risk SEO technique that makes your site blacklisted or causes rankings to drop.

3. Grey-Hat SEO

Grey-hat SEO strategies are often used by SEO organizations to see fast results and fall in between white and black hat SEO. Though Google’s webmaster guidelines do not precisely say that such methods are proscribed, they are still frowned upon and may lead to undesired search results.


4. Negative SEO

Amongst the diverse types of SEO, this is the most awful and unethical one. Negative SEO is performed with the intention of making your competitor’s search rankings hurt so that you can take their rank or benefit from it. Negative SEO ways include hacking into a website and creating a suspiciously huge number of low-quality links to it, posting negative reviews about them in the different online mediums, etc.

5. On-Page SEO

The strategies you take to make your web page rank higher on search engines come under this category. On-Page Search Engine Optimization Dubai comprises authoring high-quality content with the exclusive purpose of proving helpful to the website visitors, adding meta tags to aid Google bots better know your content, using HTML tags to highlight headings, and other content elements, and confirming there are no broken links or replica content or pages. There are many SEO Consultants in Dubai who are providing an excellent strategy to build good SEO.

6. Technical SEO

Technical SEO helps Google bots productively crawl, interpret and index all the pages of your website for future usage. Building a systematic XML sitemap, converting your site mobile-friendly, including structured data to help web crawlers sort and classify your pages centered on the type of content they carry are some of the practices used.

7. Off-Page SEO

Off-page SEO refers to all you do outside of your website to feature higher up in Google’s SERPs. It mainly includes creating links from reliable sites in the same domain, customers giving a positive review on several online forums, effective social media and internet marketing Dubai, etc.