WD
What is
SEO?
SEO stands for Search Engine Optimization. It is the process of
growing the number of visitors on your website by ranking better on Google
SERPs for relevant keywords that people search within your domain.
This blog gives you insights into the 7 different types of SEO
& why they are significant to plan your organic search approach to rank better
in search listings than your competitors.
7 Types of SEO
1. White-Hat SEO
White-hat SEO denotes all the optimization practices which follow
Google’s search engine guidelines. They are sustainable and make genuine
goodwill for your brand. Moreover, there is no threat of your site getting expelled
or bumped down in the search results if an algorithm change occurs. Simply
speaking, white-hat SEO is low-risk and rewards great if you do it right. White-hat
SEO techniques include authoring suitable and relevant content after wide
keyword research, getting links from high-authority sites based on the worth of
your on-page content, etc. Many of the Search Engine Optimisation Companies in the UAE using white hat SEO.
2.
Black-Hat SEO
Black-hat SEO is just the opposite of white-hat SEO. It catches
and takes benefit of any loopholes or flaws in Google’s search algorithm to
rank on SERPs. It doesn’t stick to the dos and don’ts of SEO and routes to keyword
stuffing, spammy or paid link building methods, displaying different content to
bots/crawlers and humans (cloaking) to get lead. Black-hat SEO is a high-risk
SEO technique that makes your site blacklisted or causes rankings to drop.
3. Grey-Hat
SEO
Grey-hat SEO strategies are often used by SEO organizations to
see fast results and fall in between white and black hat SEO. Though Google’s
webmaster guidelines do not precisely say that such methods are proscribed,
they are still frowned upon and may lead to undesired search results.
4.
Negative SEO
Amongst the diverse types of SEO, this is the most awful and
unethical one. Negative SEO is performed with the intention of making your
competitor’s search rankings hurt so that you can take their rank or benefit
from it. Negative SEO ways include hacking into a website and creating a
suspiciously huge number of low-quality links to it, posting negative reviews
about them in the different online mediums, etc.
5. On-Page
SEO
The strategies you take to make your web page rank higher on
search engines come under this category. On-Page Search Engine Optimization Dubai comprises authoring
high-quality content with the exclusive purpose of proving helpful to the
website visitors, adding meta tags to aid Google bots better know your content,
using HTML tags to highlight headings, and other content elements, and confirming
there are no broken links or replica content or pages. There are many SEO Consultants in Dubai who are providing an excellent strategy to build good SEO.
6.
Technical SEO
Technical SEO helps Google bots productively crawl, interpret
and index all the pages of your website for future usage. Building a systematic
XML sitemap, converting your site mobile-friendly, including structured data to
help web crawlers sort and classify your pages centered on the type of content
they carry are some of the practices used.
7.
Off-Page SEO
Off-page SEO refers to all you do outside of your website to
feature higher up in Google’s SERPs. It mainly includes creating links from reliable
sites in the same domain, customers giving a positive review on several online
forums, effective social media and internet marketing Dubai, etc.