As much as we would like to brag about the latest of the digital marketing strategies, SEO still stays as a key component of any internet marketing plan in Dubai. While creating a holistic SEO strategy, most digital marketers tend to give too much attention on several other things like choosing high ranking keywords and bringing in quality content. But many tend to ignore the importance of backlinks.
Although on-page and off-page SEO strategies require your key attention, it should not neglect the importance of technical search engine optimization to create a strong SEO. Paying attention to your website architecture and making sure that Google can crawl your website can work miracles in soaring your website rankings.
The Relevance of Technical SEO
There is no one size fits all solutions when it comes to technical SEO. Having said that, there are several ways that can significantly improve your technical SEO and help you stay ahead of competition.
Most might wonder why prioritize technical SEO? Well, this is because technical SEO in Dubai is what gives currency to your website among search engines like Google. Ultimately, they want to present the best result for given keyword, and technical SEO is a way to make sure that your website meets the required standards.
Had Google given priority to slow, unresponsive, or confusing to navigate, users would have taken their search queries elsewhere. The reasons behind these are clear. Creating a robust technical foundation for your website will make a major contribution in satisfying your user needs. Search engine crawlers will recognise and prioritize your website over others who offer faulty experiences.
Technical SEO: A Few Pointers
- Mobile Optimization: With many users now going for mobile devices for internet browsing it is essential that your website is optimized for mobile devices. Google and other search engines have released algorithms that prioritize websites which are optimized for mobile devices. They have also released many mobile friendly tests that can help you optimize your website for mobile.
- Website Speed: Website speed is another crucial factor. Tools like Pingdom and Google Page Speed Insights will provide a basic audit of your website’s current speed. With the knowledge you can implement some key elements such as enabling browser caching, image optimization and compression. These minor changes can make huge impact on your website speed.
- SSL Certificate: Next, ensure that you incorporate an SSL certificate on your website. The advantage of SSL certificate is that is provide an added security for your users. This also provides data protection and verifies identities and improves trust. Hence, a SSL certificate will improve your SEO ranking as well as provide additional security to your website.
- Sitemap: A sitemap is a file which essentially lists the particulars about the pages, contents like images and videos and other files on your site and the relationship between them. Search engines investigate these files to understand how to logically crawl your page i.e. it gives an idea of which pages are to be important and which to be not. There are many plug ins like that found in WordPress content management system that will create a site map for you.
Technical SEO is not the ultimate solution to help you reach to the top of the search engine page results but neither does a slow and bugged website help you soar the search engine results. Hence it would be ideal to take up technical SEO seriously. Audit your website and incorporate some of the suggestions discussed above.