SEO isn’t always about Google. For years, the search engine optimization UAE sector primarily focused on optimizing websites for Google. Optimizing your website for the world’s largest search engine is certainly something to consider. But what about the second largest search engine - YouTube where over 1 billion hours of video content are watched on YouTube daily?
Video content is the most consumed digital content which makes YouTube optimization a great approach for many businesses.
But to effectively optimize for YouTube, one should know what the people are searching for so they can create relevant videos. To make this easier, one would have to invest a lot of time in keyword research.
But researching keywords for YouTube isn’t as easy as it is for Google primarily due to the fact that an official YouTube keyword research tool doesn’t exist. This is one major reason why many SEO companies in Dubai don’t recommend optimization for YouTube.
Fortunately, the lack of an official research tool doesn’t matter as there exists a number of third-party tools that can help YouTube marketers get some great results.
Here are a few such tools.
TubeBuddy is a browser extension for Google Chrome which adds a sidebar on the YouTube UI. From the sidebar, you can get a few additional keyword data. You will also notice a ‘Search Explorer’ overlay that shows an estimate of the global search volume, competition, keyword score etc. The catch is that TubeBuddy isn’t always accurate as it can often overinflate the global search volume. You may find that the search volume may be too high and impressions are too low for such a volume. Still, it’s a great freemium tool for YouTube SEO.
Ahrefs Keywords Explorer
Every expert offering SEO services in Dubai would be familiar with Ahrefs. Ahrefs also contributes to YouTube SEO with its Keywords Explorer tool that runs on a database of 640+ million YouTube keywords. With this tool, you can see everything from local and global search volumes to clicks and click percentages. With Keywords Explorer, you can check SEO metrics of up to 10,000 keywords at a time.
Google Trends is how YouTube optimizers check whether a specific topic is generating interest or declining in popularity. Google Trends also allows you to compare the popularity of two or more keywords.
YouTube’s own Autosuggest feature can come in handy at times when you want a quick list of queries or keywords related to the one that you type into the search box. When you type something into the YouTube search box, a dropdown appears with a short list of previously-searched queries that may be closely or loosely related to the keyword you typed.
For instance, if you type ‘chicken’ into the search bar, the dropdown will show previously-searched queries that include the term ‘chicken’ in them – chicken fry, chicken biriyani, chicken korma recipe etc.
Garnering more views on YouTube requires the optimizer to pay close attention to the relevance of the targeted keywords and their search volumes. A keyword-focused YouTube marketing plan can grant significantly better results than one where the video content aren’t keyword-optimized.