WD
Where do you begin if you want to develop a digital
marketing strategy? It is still a general issue because many businesses know
how important digital and mobile marketing channels are today for gaining and
retaining customers. Yet many don’t have integrated digital marketing and SEO strategy in Dubai
. Here are some reasons why you urgently need an
integrated digital marketing strategy.
1. You're
Misguided
A majority of companies without any digital marketing plan in Dubai doesn’t have any clear idea or goal of what they
want to achieve online with respect to having new customers or building deeper
relationships with existing ones.
And if you don’t have goals with SMART digital
marketing objectives you probably don’t invest much in order to reach the goals
and you don’t have to analyse whether you are reaching them or not.
2. You won’t
know your accurate market share or your online audience
Customer demand for online services may be low
balled if you haven’t researched much about your audience. Probably, and more
importantly you might not even know your online market place. The changes in
volume will be different from the conventional channels with varied customer
profile and behaviour, competitors, propositions, and options.
3. Existing
and Start-Up competitors will have access to larger market share.
With lesser dedication in terms of resources or if
you are employing an ad-hoc approach with no well identified strategies, then
your competitors will take away your priced customers. Hence it is important to
keep your self-updated on the latest trends and innovations in your industry. If
else you risk of falling behind.
4. You Don’t
Have a Robust Online Value Proposition
A well-defined digital value proposition customized
to meet your different target customer personas will help you in distinguishing
your online service encouraging existing and new customers to enlist
immediately and stay loyal. Developing an omnichannel marketing strategy is
core to many organisations, since the content is what engages your audiences
through various channels like search engine marketing in Dubai, social,
email marketing and blog.
5. You Have
a Disintegrated Marketing Plan
Generally digital marketing is completed in silos
be it your internal team, a specialist digital marketer, or an outsourced
digital marketing agency. It is more convenient to club everything into a
convenient chunk.
It is common knowledge that digital media works
best when it is integrated with other conventional media channels. Hence it is
important to have an integrated digital marketing strategy for the UAE regions.
With an integrated digital marketing in place, digital will become a
constituent and integral part of your business as usual.