Where do you begin if you want to develop a digital
marketing strategy? It is still a general issue because many businesses know
how important digital and mobile marketing channels are today for gaining and
retaining customers. Yet many don’t have integrated digital marketing and SEO strategy in Dubai
. Here are some reasons why you urgently need an integrated digital marketing strategy.
1. You're Misguided
A majority of companies without any digital marketing plan in Dubai doesn’t have any clear idea or goal of what they want to achieve online with respect to having new customers or building deeper relationships with existing ones.
And if you don’t have goals with SMART digital marketing objectives you probably don’t invest much in order to reach the goals and you don’t have to analyse whether you are reaching them or not.
2. You won’t know your accurate market share or your online audience
Customer demand for online services may be low balled if you haven’t researched much about your audience. Probably, and more importantly you might not even know your online market place. The changes in volume will be different from the conventional channels with varied customer profile and behaviour, competitors, propositions, and options.
3. Existing and Start-Up competitors will have access to larger market share.
With lesser dedication in terms of resources or if you are employing an ad-hoc approach with no well identified strategies, then your competitors will take away your priced customers. Hence it is important to keep your self-updated on the latest trends and innovations in your industry. If else you risk of falling behind.
4. You Don’t Have a Robust Online Value Proposition
A well-defined digital value proposition customized to meet your different target customer personas will help you in distinguishing your online service encouraging existing and new customers to enlist immediately and stay loyal. Developing an omnichannel marketing strategy is core to many organisations, since the content is what engages your audiences through various channels like search engine marketing in Dubai, social, email marketing and blog.
5. You Have a Disintegrated Marketing Plan
Generally digital marketing is completed in silos be it your internal team, a specialist digital marketer, or an outsourced digital marketing agency. It is more convenient to club everything into a convenient chunk.
It is common knowledge that digital media works best when it is integrated with other conventional media channels. Hence it is important to have an integrated digital marketing strategy for the UAE regions. With an integrated digital marketing in place, digital will become a constituent and integral part of your business as usual.