The challenge for any business is to ensure that your customers reach your doorstep and not your competitors. But this is not all about the mindless search engine optimization techniques or expensive internet marketing Dubai UAE. There is a myriad of tricks that you can do to increase organic traffic that would not cost you a shilling except your time. Here is how?
1. Optimize for your users and not search engines.
Most importantly, be clear about your buyer personal so that you exactly know who you are addressing to. By catering to the users by creating quality educational content, you will be improving your SEO by default.
This implies that addressing the concerns of your buyers and the using the keywords they use for search.Optimizing for search engines in Dubai alone is useless as it is keyword sprinkled content and would not do much good for you. Please your buyer personas and you will be undoubtedly pleasing the search engines.
2. Create Blogs Consistently
Perhaps the most efficient way to increase your organic site is by blogging consistently. It lets you create a much more comprehensive content that caters to your buyer personas and related to your market niche. But however, avoid poorly written, spammy or cheap content as it can do more harm than good.
3. Use Long-Tail Keywords
Do not opt for the most popular keywords instead use keywords that are more specific to your product or service. Over the course of time, Google and other search engines will recognize your website or blog as a reliable source for that subject, consequently boosting your content in search rankings and help your target audience find you easily.
4. Get Your Meta Down
The key ingredients for an optimised web page are the meta title, URL and description which is a simple but effective tactic. Although all on-page SEO factors are essential, but meta description and meta data implies that you know exactly what you are talking about.
There are a plenty of tools including Yoast SEO plugin for WordPress, HubSpot's SEO tools and Ahrefs to help optimize webpages.
5. Promote Incoming Links
Google prioritizes links coming from trustworthy sites. The more relevant links that you have the higher the trust the search engine has in you i.e the more authoritative you are and higher the rankings. But beware of receiving links from spammy low-reputation sites which can damage your online marketing efforts in UAE.
There is no tailor-made solution to increasing organic traffic. Each market vertical and each company has to define a strategy of its own to grow organic traffic. Also, it requires constant iteration and refinement to keep competitors at bay in the SERPS.
Using a combination or all of the above tactics will help you find the formula that is suited for your website.