WD
The challenge for any business is to ensure that
your customers reach your doorstep and not your competitors. But this is not all about the mindless search
engine optimization techniques or expensive internet marketing Dubai UAE. There is a myriad of tricks that you can do to increase organic
traffic that would not cost you a shilling except your time. Here is how?
1. Optimize
for your users and not search engines.
Most importantly, be clear about
your buyer personal so that you exactly know who you are addressing to. By
catering to the users by creating quality educational content, you will be
improving your SEO by default.
This implies that addressing the
concerns of your buyers and the using the keywords they use for search.Optimizing for search engines in Dubai alone is useless as it is keyword sprinkled
content and would not do much good for you. Please your buyer personas and you
will be undoubtedly pleasing the search engines.
2. Create
Blogs Consistently
Perhaps the most efficient way to
increase your organic site is by blogging consistently. It lets you create a
much more comprehensive content that caters to your buyer personas and related
to your market niche. But however, avoid poorly written, spammy or cheap
content as it can do more harm than good.
3. Use
Long-Tail Keywords
Do not opt for the most popular
keywords instead use keywords that are more specific to your product or
service. Over the course of time, Google and other search engines will
recognize your website or blog as a reliable source for that subject,
consequently boosting your content in search rankings and help your target
audience find you easily.
4. Get
Your Meta Down
The key ingredients for an
optimised web page are the meta title, URL and description which is a simple
but effective tactic. Although all on-page SEO factors are essential, but meta
description and meta data implies that you know exactly what you are talking
about.
There are a plenty of tools
including Yoast SEO plugin for WordPress, HubSpot's SEO tools and Ahrefs to
help optimize webpages.
5. Promote
Incoming Links
Google prioritizes links coming
from trustworthy sites. The more relevant links that you have the higher the
trust the search engine has in you i.e the more authoritative you are and
higher the rankings. But beware of receiving links from spammy low-reputation
sites which can damage your online marketing efforts in UAE.
Conclusion
There is no tailor-made solution
to increasing organic traffic. Each market vertical and each company has to
define a strategy of its own to grow organic traffic. Also, it requires
constant iteration and refinement to keep competitors at bay in the SERPS.
Using a combination or all of the
above tactics will help you find the formula that is suited for your website.