WD
SEO techniques can be categorized
into two general types: White hat SEO and Black hat SEO.
Let’s look into detail.
White
Hat SEO
White hat SEO belongs to those
techniques that search engines compliments as part of a worthy design and is
followed by SEO Company in Dubai.
White hat SEO tactics generally
include the features such as:
·
It obeys the search engine guidelines.
·
Involve no deception.
·
Ensures the quality of the web pages.
·
Confirms the availability of valuable content on
the web pages.
·
Make sure that web page content is generated for
the users, not just for the search engine.
To get decent results in SEO,
the SEO Companies in Dubai always
follow the white hat approach.
Black
Hat or Spamdexing
Black hat SEO Techniques involve
tactics that search engines do not favor and try to lessen the effect of. Such
methods are also referred to as spamdexing.
Black Hat or Spamdexing
practices follow the features:
·
Trying ranking developments that are rejected by
the search engines that involve deception.
·
Redirecting users to a dissimilar page instead of
the page ranked by the the search engine.
·
Presenting one form of a page to crawlers and
another form to online visitors known as the Cloaking SEO tactic.
·
Meta
tag stuffing, placing keywords continually in the meta tags
and inserting discrete keywords to the website.
·
keyword
stuffing that involves planned inclusion of keywords to increase the
count and density of the keyword of a web page.
To improve the rank of the website,
all the reputed SEO companies in Dubai highly
recommend to stay away from any of the above Black Hat strategies. Search
engines can easily recognize all such features of your website and eventually your
page rank gets fall.