Startups generally have smaller funds and lesser experience in the field which is why marketing should be done differently in a startup compared to established organizations. Startups in the Middle East primarily seeks services like search engine optimization in UAE and social media marketing. Without seeking help, startups themselves can leverage a few marketing tactics as a first step. 

That said, here are 4 tips that could come in handy for startups this year.

Be social right from the get-go

For a startup, social media is the best place to begin establishing their brand and their digital persona. This place is where their services get exposure and where people get to discuss about them. Online marketing in UAE primarily focuses on SEO and social media marketing. 

For B2B businesses, LinkedIn and Twitter are great networks to start building connections and expand socially. Facebook and Instagram are how B2C businesses can reach out to their target customers. 

Seek influencers or evangelists

A quick, inexpensive way to get followers to see the content you post on social media and generate leads is to find popular people or establishments that are in the same niche as your brand. These people can be influencers (large audience) or evangelists (smaller audience). They can promote your brand among their followers for free if you can convince them that your service can be of benefit to the followers.

Use video content

Experts in the Internet Marketing Dubai industry recommends using more video content for marketing. Close to 80% of all content viewed online is video, and then there is YouTube – the second largest search engine in the world and a popular video sharing platform. Video content evidently gets higher engagement than image or text content. Startups can start by publishing an introductory video that explains their services and entices their target audience across social media channels and YouTube. 

Start a blog

Starting a blog is an easy way to get your brand’s message out to its target audience. It also complements search engine optimization, and gives opportunities for your audience to share your content they found interesting in their own social media profiles or directories. Blogging is also a good means to show your brand’s expertise in solving specific problems that your target audience want solved.